Efficient, Effective Counseling: How to Put You and Your Patients on the Same Page (0.1 CEUs)

Recorded On: 06/08/2016

Efficient, Effective Counseling: How to Put You and Your Patients on the Same Page

Wednesday, June 8, 2016; 1:00 - 2:00 PM ET

Presenter: Brian Urban, AuD

CEUs: .1

Duration: 1 hour

Who Should Attend: Audiologists, Audiology Assistants, Patient Care Coordinators, Students

Instructional Level: Intermediate
Program Focus: Knowledge and Skills

Learner Outcomes: Upon completion, each participant in the eAudiology Web seminar will be able to:

Describe the percentage of information that is accurately remembered during a typical healthcare visit.
Describe the Primacy and Recency Effects
Demonstrate 2 simple techniques for enhancing patient recall and compliance.

Description: Providing exceptional diagnostic and (re)habiliative services is the cornerstone of any audiologic practice. Unfortunately, while well-intentioned audiologists may deliver exhaustive informational counseling detailing all aspects of the results, recommendations, and amplification options, little attention is paid to helping the patient retain important information. Often, a disconnect exists whereby the audiologist feels confident that effective counseling was delivered despite the fact that the patient and their family/caregivers remain poorly informed. Margolis (2004) clearly displayed that in a typical counseling session patients recall only approximately 25% of information correctly. Margolis (2004) continued that approximately 25% of the information is remembered incorrectly and 50% is forgotten completely. These observations were found to be independent of the severity of the diagnosis as well as the patient's level of education. Too often, a lack of understanding regarding effective counseling techniques results in poor patient recall and compliance. These practices inevitably lead to patient dissatisfaction and can hinder optimal treatment outcomes. As a doctorate level profession, audiologists must move beyond verbal-only, didactic counseling, and embrace a more comprehensive approach that addresses each patient's individual hearing healthcare needs.

Therefore, this eAudiology Web seminar will specifically review topics related to patient counseling including: the primacy and recency effects, factors that affect recall, methods for presentation and categorization of information. The session will also promote audience participation by including multiple interactive activities as well as by soliciting questions, suggestions, and sharing of participants' personal experiences. In essence, the participants will be challenged to assess their own abilities and encouraged to develop techniques to enhance patient recall and compliance: putting themselves and their patients on the same page.

Brian Urban, AuD

President of CounselEAR

Brian Urban, AuD, is the President of CounselEAR and former owner of Advanced Hearing and Balance Center in Evanston, IL. He is a Past President of the Academy of Doctors of Audiology and has presented at numerous state and national conventions on the topics of patient counseling, documentation, physician marketing, internet security, and HIPAA compliance. In addition, he participated in the 2010 Jerger Future Leaders of Audiology Conference (JFLAC) and is an Adjunct Faculty member at Rush University.

Brian Urban, AuD, is the President of CounselEAR and former owner of Advanced Hearing and Balance Center in Evanston, IL. He is a Past President of the Academy of Doctors of Audiology and has presented at numerous state and national conventions on the topics of patient counseling, documentation, physician marketing, internet security, and HIPAA compliance. In addition, he participated in the 2010 Jerger Future Leaders of Audiology Conference (JFLAC) and is an Adjunct Faculty member at Rush University.