AudiologyNOW! 2016: Responding to Online Consumer Reviews: Case Studies (.2 CEUs)
Recorded On: 04/15/2016
Responding to Online Consumer Reviews: Case Studies
Recorded April 15, 2016 at AudiologyNOW! 2016
Duration: 2 Hours
Presenters: Mandy Mroz, AuD and Susanne Jones, BC-HIS
Who Should Attend: Anyone managing an online reputation for a private practice or on behalf of a larger institution
Instructional Level: Intermediate
Program Focus: Skills
Learner Outcomes: Upon completion, each participant in the eAudiology Web seminar will be able to:
- Discuss the importance of managing her clinic's online reputation and describe how to do it.
- Analyze a negative review to determine if it requires a response.
- List three key elements of a powerful response to a negative online review.
Description: Increasingly, consumers are writing about their hearing clinic experiences and their audiologists on websites such as Google Local, Yelp, Facebook, Angie's List and Healthy Hearing. For better or worse, this online word of mouth affects your clinic's professional reputation. Using case studies from several different review sites, this session will highlight best practices for monitoring, assessing and responding to consumer reviews. Learn how to turn a negative review into a positive outcome!
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