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AAA 2019: Implementing Audiology's New Paradigm: From Condition to Capacity (0.3 Tier 1/AAA CEUs)

Recorded On: 05/07/2019

AAA 2019: Implementing Audiology's New Paradigm: From Condition to Capacity

Recorded at AAA 2019, Wednesday, March 27, 2019

Presenter: Curtis Alcock

CEUs: 0.3 Tier 1/AAA 

Description: Audiology follows a “condition-based paradigm”. We categorize according to severity of impairment and the extent to which it handicaps an individual. This paradigm has governed audiology’s traditional relationship with society, shaping everything from its messages and vocabulary, to its research, diagnosis and treatment. But recently cracks have begun to show, with signs we need a paradigm-shift to stay effective and relevant. But what does this new paradigm look like? More importantly, how do we implement it in our own practices?

Learning Objectives:

  1. Explain the differences between a “condition-based paradigm” and a “capacity-based paradigm” and describe how each paradigm applies to hearing, hearing loss and cognition.
  2. Identify which words and messages belong to each paradigm and use this understanding to rewrite existing material such as a blog, advertisement, or a Frequently Asked Questions section.
  3. Draw and label the Nectima diagram and personalize the explanation for an individual client/patient in order to motivate approach-based behaviour.


Curtis began his career in design and marketing before making the transition into hearing healthcare in 2001. He is now a full time hearing care professional, director of an independent audiology practice in the UK, and the founder of an online think-tank called audira.info. Curtis has lectured internationally in the US, Europe, Canada and Australia on shaping society's attitudes towards hearing care and on the role of the hearing healthcare professional in an increasingly commoditised and technology-driven world. In 2013 he won the Ida Institute's award for best public awareness campaign which has since been used in the United States and across Europe and translated into 12 different languages. His interests include bio-semiotics, cybernetics, complexity, neuropsychology or psycholinguistics. He is particularly interested in the bio-psychosocial interactions of hearing on wellbeing and is currently studying part-time for a Masters by Research examining the effects of mishearing on the brain's language networks.


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